FACEBOOK CAMBIA NOME E PUNTA ALLA REALTÀ VIRTUALE: ECCO I CAMBIAMENTI

Mark Zuckerberg ha deciso di cambiare rotta con Facebook e di non voler essere associato esclusivamente ad un social media come al contrario è sempre stato fatto.

La notizia era già nell’aria da giorni e durante l’evento Facebook Connect è stato annunciato il nome ufficiale che sostituirà oramai il conosciuto Facebook: Meta, che sta per Metaverso.

Siamo all’inizio del prossimo capitolo di internet e del prossimo capitolo della nostra società», ha detto Mark Zuckerberg. «La società si chiamerà Meta ma i nomi delle app che costruiamo, Facebook, Instagram, Messenger e WhatsApp, rimarranno gli stessi»

Ogni app manterrà, quindi, il nome originale ma nelle dichiarazioni Mark Zuckerberg ha definito Facebook come un nome che non rappresenta più l’identità della sua azienda. «Stiamo lavorando su diversi prodotti hardware per il metaverso fra i quali un nuovo headset per la realtà virtuale chiamato ‘Cambria’.

Date le sue parole è possibile comprendere come la nuova trasformazione di questo social stia puntando alla realtà virtuale e a mio parere l’obiettivo sarà quello di unire maggiormente le aziende con i clienti, andando a lavorare proprio sul lato economico della questione.

LE DICHIARAZIONI DI MARK ZUCKERBERG

«In questo momento, il nostro brand è così strettamente legato a un prodotto che non può assolutamente rappresentare tutto ciò che stiamo facendo oggi, figuriamoci in futuro. Nel corso del tempo spero che saremo visti come un’azienda del metaverso e voglio che il nostro lavoro e la nostra identità siano ancorati a ciò che stiamo costruendo. Il metaverso è la prossima frontiera. D’ora in poi, saremo al primo posto nel metaverso, non in Facebook».

«Oggi siamo visti come una società di social media, ma nel nostro Dna siamo un’azienda che costruisce tecnologia per connettere le persone e il metaverso è la prossima frontiera proprio come lo era il social networking quando abbiamo iniziato. La nostra speranza è che entro il prossimo decennio il metaverso raggiunga un miliardo di persone, ospiti centinaia di miliardi di dollari di eCommerce e supporti posti di lavoro per milioni di creatori e sviluppatori».

IN COSA CONSISTE IL METAVERSO:

In alcune interviste è stato dichiarato che Facebook avrà come obiettivo primario quello di diventare un punto di riferimento nel metaverso. Ma in cosa consiste tutto ciò?

Ecco cosa è stato detto: “Il metaverso si basa sull’idea che rafforzando la sensazione di “presenza virtuale”, l’interazione online può diventare molto più vicina all’esperienza che si ha con le interazioni di persona. Il metaverso ha il potenziale di aiutare a sbloccare l’accesso a nuove opportunità creative, sociali ed economiche. E saranno gli europei a plasmarlo fin dall’inizio».

Tutto questo significa che gli utenti potranno avere delle interazioni online più simili a quelle ottenute di persone e non ci si baserà esclusivamente su di un like o un commento sotto un post. L’azienda vuole puntare sulla realtà virtuale anche per quanto riguarda il lato business, puntando molto sull’e-commerce (sono curiosa di vedere gli sviluppi) e sulla costruzione di community maggiormente interattive.

Sicuramente questo cambiamento è dovuto anche ai vari problemi che Facebook ha subito negli ultimi periodi e i vari scandali ottenuti grazie alla mancanza di privacy degli utenti.

Inoltre Facebook, vedendolo da occhio esterno e come social network, non ha molte altre potenzialità da poter sviluppare rischiando un blocco.

A mio avviso questo potrebbe essere un’ottima opportunità per modificare la connessione tra persone ma anche tra brand e clienti, offrendo un’esperienza migliore per interagire con le aziende che interessano.

Voi cosa ne pensate?

Sara Iannone

Online Marketing Italia

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

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As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

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As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

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The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

Why China is a Center of Attraction For Travelers and Tourism Companies?

The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

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As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

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The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

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The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

Why China is a Center of Attraction For Travelers and Tourism Companies?

The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.

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One of the first land to be trodden down by a human foot is China and also of those that were soon the cradle of a developed culture.

From those times of incipient social organization to the present day several millennia have passed, many things have changed, including the physical aspect of the country. Generations of Chinese have changed. New philosophical ideas have surpassed previous ones. Powerful emperors have dethroned their predecessors. But as something unrepeatable, the Chinese people have remained unalterably faithful to an idea of ​​life that goes beyond historical and philosophical concepts.

Like a fatality or a design, it is this idea of ​​fidelity to the country that has led them to remain to cling to their territory, overcoming wars, ruthless rulers and natural disasters. Locked in themselves like a turtle when it takes refuge in its shell they have waited for better times to be reborn with renewed strength and an unstoppable impulse.

Precisely the idea that has marked them has always been difficult to interpret from the point of view of the logic that the Westerners use. Perhaps the mystery and fascination that we feel emanate from China lie in the conceptual differences that separate our cultures.

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The first factor that affects to turn China into a pole of attraction for tourism is the vastness of the territory, about twenty times the land of Germany, which allows treasuring a great landscape and climatic diversity. Another element that invites to Discover China Tourism is that of having lived closed in itself during centuries, when it was the most refined and inventive civilization of the planet, leaving a rich cultural and historical heritage.

As the land of China has a strong unfolded history and the land is full of historic places; tourism itself flourished here once the world started to know a little about China and its people. On the other hand, the prospered culture and modern facilities in China boosted the tourism platforms to work energetically.

The inducement for China Tourism is countless, ranging from places as outstanding for their originality as the Great Wall or the Forbidden City to other attractions such as the Silk Road.

In any corner of China, you will find places whose name in itself evokes mystery, exoticism or a deep historical burden. Just by naming Tibet, Shanghai, Gobi, Yangtze or Yellow River, opens a fascinating world in the subconscious, stored in the mind since the time of our youth readings.